COPENHAGEN, June 16, 2025 — MediaCatch is thrilled to announce the appointment of Therése Hategan as its new Chief Commercial Officer (CCO). Hategan will lead MediaCatch’s commercial expansion across Norway, Sweden, and Denmark, with a strategic focus on accelerating growth for the company’s flagship software-as-a-service platform, TRNDSET, while also strengthening the broader MediaCatch portfolio.
Hategan brings over 20 years of executive sales and leadership experience, most recently serving as Director of Sales Nordics at Penneo A/S, where she led regional sales teams to significant success. Her deep experience in both scaling SaaS solutions and driving custom enterprise sales positions her as an ideal leader to guide MediaCatch’s next phase of growth.
"Therése brings the kind of commercial firepower you rarely see—deep SaaS and enterprise sales expertise, sharp strategic thinking, and a remarkable ability to scale teams and revenue across markets," says Kjetil Botten Skogly, Chairman of the Board at MediaCatch.
At MediaCatch, Hategan will combine strategic oversight with hands-on field execution, building out BDR and lead generation functions while leading go-to-market efforts for TRNDSET. She will also join the MediaCatch management team, playing a pivotal role in shaping the company’s future.
"Therése has built some of the most successful sales engines we’ve seen in the Nordic SaaS space," says Lars Damgaard Nielsen, CEO of MediaCatch. "She knows how to scale a SaaS platform with precision, but what really excites us is her ability to bring vision and velocity at the same time. With Therése onboard, we’re not just expanding—we're accelerating to make TRNDSET the category-defining product we know it can be."
Prior to Penneo, Hategan held senior leadership roles at Talent Base Group, Anthill Agency, and Meltwater Group, where she led Nordic and EMEA sales operations, often turning new ventures into market leaders. During the time at Melwater she built high-performing teams, drove top-three global area performance, and consistently exceeded sales quotas—helping over 25,000 companies leverage Meltwater’s platform.
"I’m incredibly excited to join MediaCatch at this pivotal moment," said Therése Hategan. "TRNDSET has all the right ingredients—technology, timing, and talent. My goal is to ensure we’re not just meeting demand, but creating it—across the Nordics and beyond."
Hategan has assumed the position of CCO at MediaCatch, effective immediately.
MediaCatch is an AI agency specializing in advanced media intelligence, analysis, and custom AI-driven marketing solutions for elite brands. Harnessing the power of data, MediaCatch provides real-time insights to optimize marketing strategies across today’s complex media landscape.
TRNDSET.com is a platform that analyses influencer and creator content and based on insights helps businesses adapt to changing trends, stay relevant with their audience, and create engaging content, while reducing creative fatigue and research time.